84% of professionals feel that attending events is an important part of their job but are the right people attending your event and is the content you're providing them relevant to their job hubspot teamed up with eventbrite to create the new age of event marketing - a guide to increasing. Event studies was an unnecessary and perhaps irrelevant idea until academics doing event-related teaching and research had published a critical mass of papers and books, met at event-specific research conferences, established event-specific journals, and generated sufficient interest in theory. The international journal of event and festival management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field the double-blind peer-reviewed journal will cover events management issues ranging in scope from small festivals, business and special events to mega events such as.
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